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Why Search Marketers Should Leverage Google’s Ad Enhancements

The results you receive on Google’s search pages seem to change with every query. As a search marketer, understanding this changing ad landscape is crucial in maintaining relevancy and gaining cost...

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Graphic Designing with Google

Quality Score can be a frustrating concept for a Paid Search Marketer. We are used to immediacy and hard results, but Quality Score is always a little less tangible. The other day we were...

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Contextual Design for Paid Search, Insights Lab Episode 18

This week in the Insights Lab, Megan Walsh, Account Supervisor, Paid Search, gives an overview of contextual design for paid search campaigns as well as tips and tricks on how to improve search...

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